In June, a new announcement came out and caught our attention, Lego is going green. The company has decided to reduce their carbon footprint on the world by trying to come up with a plan to develop a new material to accomplish this without sacrificing their safety or quality standards.
This is going to take some time. Right now the plan Lego has set in place is going to cost them an estimated $150 million and is scheduled to be completed by 2030. They are going to hire over 100 individuals for their new Lego Sustainable Materials Centre in Denmark.
This idea is something Lego have been bouncing around for a few years and have more to move forward with.
Is this feasible?
It will be interesting to see how this shapes up and what the final outcome is.
I am sure there are enough scientific minds out there who can work on creating a new solution for the compounds Lego is using in their building sets.
It will be interesting to see if there will be an adverse affect on the prices of the Lego sets, which are sometimes ungodly expensive. Hopefully we do not see a large spike in the cost of the sets, it would be bad for us as grand parents.
What you do you think about Lego’s efforts?
We have to offer big kudos since Lego is going green and is acting as a leader in the toy industry. It is even more important since the Lego has grown in popularity in recent years thanks to the marketing and resurgence of the plastic pieces.